When you look at it, the concept of “Digital Transformation” is not about technology; it’s about business. You might call it “business transformation” but that just does not have the zing and marketing pizzazz that “Digital Transformation” has. One of the earmarks that make a successful “Digital Transformation” successful is that it focuses on the business and not technology and that business focus is squarely on the customer. Since the “movement” is driven by a focus on the customer and the business needs, then the role in the forefront of any “Digital Transformation” is the business analyst. To ensure that you are in that forefront of your organization or any organization, make sure you are knowledgeable about the technologies of “Digital Transformation”: omni-channel approaches, artificial intelligence, machine learning, neural networks, blockchain, data and business analytics, predictive analytics, and so forth. You don’t have to be an expert, just knowledgeable enough to recommend which technology to use in which circumstance and be able to justify the recommendation.